We Exist to Make Your Cycling (or Tri/Duathlon) Experience BETTER!
At Bike Dr, everything we do is about helping you ride faster, stronger, and pain-free—whether that’s through elite-level components, precision bike fitting, or expert guidance on the best gear for your ride.
If you’re a road cyclist, time trialist, or triathlete, you know that marginal gains matter. We help you find those gains, whether it’s through:
✅ Upgrading to high-performance components for better speed, efficiency, and longevity
✅ Expert advice on drivetrain and aero upgrades to maximise your investment
✅ A precision bike fit to fine-tune your position for power, aerodynamics, and endurance
Your One-Stop Online Store for Performance Gear & Expert Advice
We don’t just sell cycling gear—we provide race-proven upgrades that make a real difference. Whether you’re looking for aero gains, drivetrain efficiency, or all-day durability, we stock only the best brands, including:
🔹 Drivetrain specialists – Shimano, SRAM, Campagnolo, KMC, NRG Chains, Ceramicspeed
🔹 Aero & wheel performance – Zipp, DT Swiss, Campagnolo, Shimano, Vision
🔹 Tyres & efficiency – Continental, Vittoria, Schwalbe, Hutchinson
💡 Not sure which upgrade will actually improve your ride? We cut through the noise with straight-talking, expert advice on components, helping you choose what will truly benefit your performance.
✔ Chasing aero savings? We’ll guide you on the best wheels, cassettes, and oversized pulley wheels.
✔ Looking to improve power transfer? Let’s talk bottom brackets, cranksets, and chains that reduce friction.
✔ Need maximum longevity & efficiency? We’ll help you invest in upgrades that last.
Precision Bike Fitting for Peak Performance
A stock bike setup is never perfect for you—but we can make it perfect for your body, goals, and discipline. At Bike Dr, we specialise in data-driven, performance-focused bike fitting to ensure you’re getting every last watt out of your effort.
🚴 Road cyclists – Optimising power output and efficiency for longer, harder, faster riding.
🚴 Triathletes & Time Trialists – Dialling in aero gains without sacrificing power or comfort.
🚴 Endurance & Gravel Riders – Ensuring long-distance efficiency with the right mix of speed and control.
Every degree of positioning matters. Every watt saved is a watt earned. Let’s make your fit work for you, not against you.
Why Choose Bike Dr?
🏆 Performance-Driven Online Store – We don’t just sell parts; we help you choose the right ones for maximum gains.
🏆 Expert-Led Bike Fitting – Combining 30+ years of racing experience, strength & conditioning, and biomechanics knowledge.
🏆 Trusted by Serious Cyclists – From amateur racers to elite-level athletes, we help riders ride faster and smarter.
🏆 Exceptional Service – Whether you need a bike fit or the right upgrade, we make sure you get the best solution for your ride.
Meet Michael Dempster
Founder of Bike Dr, British Duathlon Champion (40-45 age group, 2023) & European Duathlon Silver Medalist (40-45 age group, 2024), Michael knows what it takes to maximize performance on the bike. With over 30 years of competitive racing experience, he has competed at the highest levels across road racing, triathlon, and duathlon.
His expertise extends far beyond just bike fitting. With a background in strength & conditioning, sports massage, and biomechanics, he ensures that everything—your position, your setup, and your gear—works together for peak performance.
“Cycling isn’t just a sport. It’s about pushing limits, finding gains, and loving the ride. Whether it’s through precision fitting or the right equipment, we help you get there.”
Ready to Ride Faster?
✔ Shop the latest gear to get the most out of your ride.
✔ Ask us for expert advice on components & setup.
✔ Book a performance bike fit and unlock your full potential.
🔥 Because why settle for anything less than your best? 🔥